For the 2015-16 season I wanted to create looks showcasing attitude, aggression and grit after coming off an appearance in the Stanley Cup Finals. For the first time in Lightning branding a full photoshoot with selected players took place. From there I began retouching and enhancing photos to then creating three new looks for the targeted objective. Pieces from each concept were then used to craft the final product.

Wanting a playful and classic feel but maintaining a clean and luxury image Dough Nation branding was born. Dough Nation is a new cookie dough in the raw product launching in the Tampa, Florida market. 

Creating a logo that balanced wight and distributed color through color-blocking a structured form was made. Using pink as a primary and gold as a secondary, color lead to the ability to create a seamless, playful and classic look across branding. 

Label created for Joffrey's Coffee new limited edition Honduran La Gloria roast. Artwork of the Ocelot was one of the many animals created to reflect Honduran culture through Joffrey's new branding.

Commissioned branding for Burgin Farms (Formally M.F. Burgin Produce). Burgin Farms wanted to begin rebranding to an easy name, clean logo and a look that would last. I created a new logo, labels and lock-ups to help them begin their new journey. 

Majestic wanted to launch a campaign for their new Cool Base Jerseys to increase sales and establish their brand as the true on-feild provider for major league baseball. 

I designed the campaign look, layouts, retouching and effects. Leading a team of freelancers we completed hundreds of pieces in a three week deadline. 

After a year of marketing this campaign, it helped reach over a 50% increase in jersey sales. This campaign was featured in MLB Stadiums, Lids, MLB Store, Fanzz, Sports Authority and Fanatics.

Packaging concept for Aviator Vodka. This packaging was created around the theme of aviation but pay homage to their watch brand. All the intricate details are directly influenced from various watch faces and the overall feeling pays respect to vintage aviation.

Hand lettering Aviator script and the packaging represents a mix of foil/ embossed foil on textured paper throughout four separate labels.